At first glance the task was fairly easy – we decided to employ our own e-commerce platform, Webmerce, to carry out the project. However, we had to face a challenge usually taken on by our clients, in that had to launch the new service, promote it, and encourage local craftsmen to cooperate with us.
Webmerce is a proven and reliable solution for creating and running webshops. We have used it to launch numerous webshops on the European market. It is an easy to operate, intuitive platform that provides advanced e-commerce solutions. It enables effective sale thanks to its advanced search option, making it possible to easily find the preferred option, e.g. colour or size. The customer can search the product database, place orders and make payments on both desktop computers and mobile devices. Webmerce supports the most popular online payment systems.
Thanks to this convenient solution, development of all vital function was implemented smoothly and, a mere three weeks after the initial concept, FindLocalGift.com, was launched as a complete, working webshop.
We were then able to move on to the promotion stage. We decided to make use of such tried and tested tools as Google Adwords.
The first products available via FindLocaGift.com were souvenirs from Gdańsk. To encourage local producers to cooperate with the new market player, face-to-face meetings were necessary and our representatives held a series of meetings with gift providers to present the opportunities FindLocalGift.com offered. The news about the new webshop spread quickly, and soon local craftsmen themselves started to get in touch with us to offer their products for distribution via FindLocalGift.com.