The majority of small and medium-sized companies based in Pomerania are going to launch new products and services. Over 50% of the participants of a survey we conducted want to invest in digital solutions.
In February ̶ April 2016 a survey was conducted among small and medium-sized businesses in Pomerania. The aim of the survey, supported by the Pracodawcy Pomorza organisation, Invest in Pomerania, InvestGDA and Olivia Business Centre, was to determine the direction of development of small and medium-sized companies in the region. 77% of the companies that took part in the survey are service businesses. Over half of them (63%) claim they are active in both national and international markets. One in ten participants active in the local market only is interested in expanding its operations abroad.
“It’s a positive trend and a promising one. It proves that businesses in Pomerania are well established in the national market. They are experienced and eager to gain global success,” says Peter Horsten, Managing Director at Goyello, a company that conducted the survey.
Almost all of the companies surveyed (97%) are focused on winning new markets or/and new distribution channels. A vast majority of them (88%) are planning to introduce new products and services. The employers who participated in the survey are aware of the fact that the success of their businesses depends on the following factors:
– growth of employment and improvement in employees’ skills (65%),
– investment in fixed assets (32%),
– investment in digital solutions which, in the upcoming 2 years, will be an important issue for almost half of the participants.
At the same time, the entrepreneurs have pointed out obstacles that hinder their development. High fixed costs remain the main barrier here. 70% of the participants mention it as the key obstacle that limits the development of their companies. 50% of the entrepreneurs surveyed claim that limited access to external sources of finance, such as loans and European funds, is a serious impediment. One third of the participants have problems getting access to highly qualified specialists and see it as a reason for lack of development.
“Only one in three managers we have surveyed has comprehensive and profound knowledge of current market trends. On in three participants of the survey has limited and insufficient knowledge as regards implementation of new solutions in their companies. One in two Pomeranian entrepreneurs experiences difficulties in assessing risk and covering high costs of innovation. 55% of them cannot find reliable business partners. This proves that despite the fact there has been a lot of talk about innovation recently, it is difficult to introduce it in small and medium-sized businesses. We still have plenty of work to do to make our economy truly innovative. Unlimited access to professional education as well as to detailed research that would help entrepreneurs take key decisions can help us reach that aim,” says Peter Horsten.